THE Brief

Raising awareness. Driving enquiries. Generating sales.

Orbit Communications was appointed by Sunnyside Estates Ltd to generate awareness and sales enquiries ahead of the launch of its flagship £100 million residential development in Montrose.

The 64-acre former Sunnyside Royal Hospital estate—Scotland’s first public asylum—is being transformed into luxury apartments and family homes. With just two weeks before the sales office opened, the objective was to maximise publicity, drive website traffic and convert interest into qualified sales leads.

Our Approach

  • Delivered an integrated PR and digital campaign to build momentum ahead of launch.
  • Organised a high-profile photocall featuring the developer alongside political and community stakeholders.
  • Secured widespread media coverage across national, regional and property press.
  • Developed a targeted PPC campaign with bespoke creative aimed at key buyer demographics across Scotland.
  • Combined paid activity with organic social media content, community building and lead generation.
  • Directed audiences from media coverage and social channels to the development website to generate enquiries.

outputs & outcomes

The campaign generated extensive national and regional coverage, delivering 22 pieces of positive media coverage across television, radio, newspapers and online outlets, including The Scotsman, Daily Record and The Courier.

A highly targeted digital campaign, delivered on a modest PPC budget, reached more than 80,000 people and drove over 1,500 visitors to the development website, generating strong awareness and valuable sales enquiries ahead of launch.

Campaign Results

  • 22 pieces of positive media coverage
  • 5.2 million print readership
  • 1.6 million online views
  • 700,000 TV and radio audience
  • 80,000+ people reached on social media
  • 1,500+ website visits generated through digital activity

“We were delighted to work with Orbit Communications on this project. The launch event was exceptionally well organised and, through extensive media coverage, features in key publications and a highly successful social media campaign, we generated a significant number of high-quality sales enquiries.”


Jamie Pert
Managing Director, Pert Bruce