THE BRIEF

Driving interest and sales for a landmark luxury development.

Orbit Communications was appointed by FM Group to deliver the sales launch for the luxury apartments and homes at Dalnair Castle and Estate.

Following a £3.3 million restoration, the iconic 19th-century castle on the edge of Loch Lomond & The Trossachs National Park was transformed into one of Scotland’s most prestigious residential developments. Our brief was to maximise awareness, generate qualified enquiries and support property sales through an integrated PR and digital campaign.

Our Approach

  • Delivered an integrated PR and digital campaign ahead of the sales launch and show apartment opening.
  • Secured extensive coverage across national, regional and property media through targeted media relations.
  • Combined pay-per-click (PPC) advertising with organic social media content to convert awareness into enquiries and website traffic.

5.2 million
print reach

1.6 million
online views

700,000
TV and radio audience

 

Outputs & Outcomes

  • Generated widespread national, regional and property media coverage, including The Scotsman, The Herald, The Sunday Times and Daily Express, significantly raising the profile of Dalnair Castle and Estate.
  • Reached more than 12,500 prospective buyers through targeted digital activity, ensuring the campaign reached relevant audiences with an interest in luxury property.
  • Drove more than 350 visitors to the development website, converting campaign awareness into tangible interest and enquiries.
  • Helped generate strong buyer interest and support successful property sales, demonstrating the effectiveness of an integrated PR and digital approach.

The support of Orbit Communications for the sales launch of Dalnair Castle and Estate was key to generating interest and attracting prospective buyers. Their approach in marketing this project, as with many others they have been involved with, has proven highly successful.”


Robert Croll, Sales Manager, FM Group