THE BRIEF
Brand identity, marketing collateral and website.
Juniper Residential is an age-exclusive housebuilder creating high-quality homes for the over-55s in some of Scotland’s most sought-after locations.
Part of the award-winning Cruden Group, Juniper was established to address the growing demand for later-living housing as part of the Group’s long-term growth strategy. Its first development, Muirwood Gardens in Kinross, is an exclusive community of bungalows centred around a residents’ club lounge and guest suite.
Ahead of the launch of Muirwood Gardens, Cruden appointed Orbit Communications to develop the Juniper brand beyond its existing logo. This included creating a distinctive brand identity, colour palette, brand guidelines, marketing collateral, development signage, advertising templates and a new website.
Our Approach
- Worked closely with the Cruden team to understand the vision for Juniper Residential, its target audience and long-term ambitions.
- Developed a range of creative concepts and branding options, allowing key stakeholders to shape the final direction.
- Designed a complete visual identity and supporting marketing materials to ensure a consistent, recognisable brand across every customer touchpoint.
- Created a fully accessible website that reflected the new brand while providing an intuitive user experience.
Outputs & Outcomes
We developed a fresh, contemporary brand that challenges traditional perceptions of retirement living. A vibrant colour palette and warm visual identity reflect an active, independent lifestyle, while the brandmark symbolises care, community and belonging.
The new website and supporting marketing materials provided Juniper Residential with a cohesive and professional brand platform for the successful launch of Muirwood Gardens, helping establish a strong market presence from day one.
