THE BRIEF
Strategic communications for a landmark campus announcement.
Orbit Communications was appointed to lead the strategic communications programme for Hutchesons’ Grammar School’s landmark announcement to bring its Primary and Secondary Schools together on a single campus at Beaton Road.
The plans also introduced refreshed values, an updated curriculum and a long-term vision to the school’s 400th anniversary in 2041, alongside the sale of the existing Primary School site.
Our Approach
- Developed the communications strategy, stakeholder engagement plan and campaign messaging to underpin every stage of the announcement.
- Provided strategic counsel to the Rector, CEO, Senior Leadership Team and Governors throughout the project.
- Produced a flagship 16-page print and digital brochure, alongside tailored communications for parents, pupils, staff, alumni, elected representatives, community groups and the media.
- Delivered a phased communications rollout, supported by a targeted media campaign including advertising and advertorials in The Herald to strengthen awareness beyond the school community.
Outputs and Outcomes
Our co-ordinated communications campaign successfully engaged stakeholders and built confidence in the school’s long-term vision. The phased approach ensured consistent messaging across all audiences, generating understanding and excitement around one of the most significant developments in the school’s history.
