Digital

LOVE Gorgie Farm website

Design and build of an e-commerce website

Gorgie City Farm was founded in 1977 by a community group and successfully ran for a number of years until it fell into administration in November 2019.

In January 2020 the farm was taken over by education and social care charity LOVE Learning and rebranded ‘LOVE Gorgie Farm‘.

Orbit Communications was approached by LOVE Learning to design and build a new website to promote LOVE Gorgie Farm. This had to incorporate a booking and e-commerce system to help generate much needed revenue for the running of the farm.

5,187,000

print reach

1,608,000

online views

700,000

TV and radio audience

Orbit Communications have been invaluable in creating the new LOVE Gorgie Farm website. In undertaking farm sponsorship and other programmes we required online income generating capabilities to support these, which Orbit also successfully delivered for us. The new website looks great and we love it!

Lynn Bell

CEO, LOVE Learning

Approach

We looked to design the website to reflect the urban setting of the far, with a focus on being mobile friendly, allowing easy access.

A key challenge was how to monetise areas of LOVE Gorgie Farm and an income-generating series of programmes was agreed.

To take full advantage of this an e-commerce facility was incorporated into the website and includes the ability to sponsor an animal, provides a tiered friends of the farm programme and also has an individual/corporate donations function. There is also an online shop capability.

Outcome

We produced a clean website with booking and payment capabilities. Within the first week of launching this has already generated revenue for the farm through the sponsor an animal and donation pages.