ASDA

Supporting Asda's development programme

ASDA

“Orbit Communications has successfully assisted us in securing planning permissions for a number of developments, engaging both with local political stakeholders as well as other key audiences in the communities in which we operate. It has served to deliver tangible results and clear benefits.”

– Alan Jones, Senior Communications Manager, Asda

Background
Orbit Communications works with Asda’s Property Team in Scotland, supporting its development programme through a range of public affairs activity.

We have assisted the retailer in securing planning permission for new stores, existing store extensions, refurbishments, store acquisitions, new build petrol filling stations and stand-alone click and collect hubs.

This addresses customers’ increased demands, as well as delivering additional investment in the locality.

Approach
We work with Asda’s inhouse teams and its communities at all stages of the engagement process, including the local community, political representative and other key stakeholders.

Through this we have assisted in delivering planning permissions in sometimes highly sensitive locations.

These activities have also strengthened the company’s corporate reputation and improved relations between its stores and the communities it serves.

Outcome
Working across the Asda portfolio we have delivered tangible results with clear benefits. Permission for a number of developments has been delivered, whilst protecting and enhancing Asda’s reputation by building long-term, positive community relationships with local stakeholders and political representatives.

ASDA